...is a graphic designer based in Singapore. His practice is driven by art, culture and music—typically anchored by typography,
art direction and conceptual thinking.

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(WIP) Gift of Sport

Decathlon Christmas Campaign 2022  

Campaign Design, Visual System
2022

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Designed the Christmas 2022 campaign as part of my short stint
with Decathlon. The nation-wide campaign encompassed various digital and physical touchpoints including newly implemented installations such as the in-store arch.
    Despite each country being able to create their own designs, several other countries including Decathlon Czech Republic and Decathlon Romania decided to use my design for their countries, which was a small but treasured personal win.

Full documentation in progress, thank you for your patience!

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Decathlon Christmas Gift Wrap

600mm x 800mm wrapping paper

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The design was also adopted by several other countries including Decathlon Czech Republic and Decathlon Romania.