...is a graphic designer based in Singapore. His practice is driven by art, culture and music—typically anchored by typography,
art direction and conceptual thinking.

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Linton’s Diggings   

Academic Assignment, Branding,
Printed Matter, Typography
2019

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The brief was to propose a redesign and possible restructure of the annual literary arts festival for the town of Linton in Victoria, Australia (currently named Linton on Literary Arts or LOLA) whilst considering every factor such as budget and logistical capabilities. The concept revolved around reviving Linton in it’s heyday—when it was most bustling and prosperous as a gold-mining town.
        Back in 1859, people from all around the world gathered in present-day Linton (Victoria, Australia) to harvest gold. They would establish communities, forming relationships and exchanging resources. The gold fields that brought all these people together were called “Linton’s Diggings”.

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Design Research Publication

A5 publication

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Part of the brief was to produce a design research publication that spanned the various topics and themed that would better inform
the process; mainly literary arts, festivals, regional communities
and crowdfunding.

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Studio Knowledge Object

8 x A3 artboards

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The final deliverable is a Studio Knowledge Object—
a culmination of the process and experience in a personal context and perspective. The collateral comes in A3 artboards.